Kerri Gaither

I'm a marketer who likes the hard version of the problem: a brand new category, a product nobody has seen before, a regulated industry where every claim matters, or a budget that has to stretch.

I've led marketing in house as a CMO, building a department from nothing, and I've run strategy and execution for brands in healthcare, wellness, consumer goods and B2B.

I'm data led. I'll always look at the competition and the benchmarks first. But the numbers only tell you where you are. Getting somewhere new usually takes a creative idea, like partnering with chefs to borrow their audiences, or finding a way to measure results when privacy rules break the usual tracking.

I do the work myself, I report on it honestly, and I'm happiest when a client trusts me with an outcome.