Marketing leader
Data led marketing, with room for creativity.
I'm Kerri Gaither. For 13+ years I've built brands across strategy, paid media, SEO and content, social and email. I always start with the data and the competition, and some of my best work has come when budgets were small, products were unusual, or the market didn't exist yet.
Built a telehealth company's marketing department from scratch as CMO
Lower cost per lead on about $177K of Google Ads
Organic traffic in six months for a multi state telehealth provider
New customers from a $500K Meta program for a supplement brand
Instagram engagement growth for a national spice brand
Selected work
Case studies
Leadership and launches · Healthcare
Telehealth provider, from the inside
Chief Marketing Officer at a multi state telehealth mental health provider (psychiatry and psychotherapy).
Built a marketing department from nothing: hiring, brand, website, paid and content.
Read case study →Paid ads · Healthcare
Telehealth provider, Google Ads
Paid search for a multi state telehealth mental health provider, in a category with strict privacy rules.
Lower cost per lead
Read case study →
SEO and content · Healthcare
Telehealth provider, SEO
Psychiatry and psychotherapy, in person and virtual care across five states.
Organic traffic
Read case study →Paid ads · Healthcare
Great HealthWorks
Health and wellness company behind OmegaXL, a patented all natural supplement sold direct to consumer.
New customers
Read case study →
Paid ads
Onein100
Online raffle marketplace offering entries to win premium tickets to sports games, concerts and events, a category with real limits on what ads can say.
Average monthly sales
Read case study →Paid ads
ASA College
Private career focused college with campuses in New York City and Hialeah, Florida, in one of the most expensive keyword categories in search.
Return on investment
Read case study →
Social
Spicely Organics
Organic spice brand sold nationally through Whole Foods, Bristol Farms, Berkeley Bowl and Walmart online, plus direct ecommerce.
Instagram engagement
Read case study →
Social
Aerospike
Global leader in hyperscale data solutions competing against legacy NoSQL databases.
Twitter/X followers
Read case study →
Social
Sequoia
HR, benefits, retirement and insurance partner for people first companies.
Twitter/X followers
Read case study →
Social · Healthcare
VentureHealth
Investment portal giving accredited investors access to breakthrough innovations in healthcare.
Twitter/X followers
Read case study →
Social · Healthcare
Allied Pain and Spine Institute
Multidisciplinary California medical practices delivering evidence based care for acute and chronic pain.
Profile reach
Read case study →Healthcare · Email · SEO and content
NeuroBehavioral Associates
Independent practice providing neuropsychological testing and behavioral health services.
Continuously retained across every channel the practice uses.
Read case study →Social
The Miltonian Pizzeria and Wing House
Single location restaurant in a small coastal town, competing against chains for local search.
Impressions
Read case study →SEO and content
Global language services firm, SEO
Global language and technology services firm competing for legal industry search.
Number one organic result for 'legal translation', from outside the top 20.
Read case study →
Email and newsletter programs
Campaign and newsletter work across events, finance, healthcare and ecommerce.
Open rate on a day of event briefing
Read case study →Leadership and launches · Healthcare
Nanohealth therapeutic wearables
Marketing Manager for a maker of therapeutic cooling wearables for pain relief and menopause symptoms.
Two launches on a shoestring budget.
Read case study →Industries I've worked in
Healthcare and wellness
telehealth and psychiatry, neuropsychology, pain management, medical devices, supplements, beauty
Consumer
food and spice brands, ticketing and events, gift baskets, restaurants
B2B and professional
data infrastructure, HR and benefits, healthcare investing, language services, legal, real estate, finance
- 01Audit first
- 02Define the position
- 03Build to fit
- 04Execute across channels
- 05Report in plain language
Contact
Have a role or project in mind?
The best way to reach me is email. Location: Maryland, working remotely.
kerri.gaither@gmail.com