Paid ads · Healthcare
Telehealth provider, Google Ads
Paid search for a multi state telehealth mental health provider, in a category with strict privacy rules.
$177K
About $177K managed over 16 months
55%
Lower cost per lead ($91.89 to $41.70)
3:1
Return on ad spend
What I did
- Found a workaround when privacy limits broke site side conversion tracking.
- Rebuilt keyword research around high intent mental health searches.
- Rewrote ad copy around licensed therapists, flexible scheduling and patient centered care.
- Narrowed geotargeting to the states where the practice was licensed and accepting patients.
- Shifted budget to the campaigns and keywords that actually converted.
- Rebuilt landing pages to match the ad message.
Next case study
Telehealth provider, SEO →
