Social
Spicely Organics
12 months
Organic spice brand sold nationally through Whole Foods, Bristol Farms, Berkeley Bowl and Walmart online, plus direct ecommerce.
+700%
Instagram engagement
+2,624
New Facebook followers
+2,474
New Twitter/X followers
+957
New Instagram followers
What I did
- Rebuilt the strategy around a community of food lovers rather than product promotion.
- Partnered with chefs on co-branded recipes to reach their audiences on a small budget.
- Recipe development, photography direction and seasonal content series.
- Online contests and giveaways to grow the list and the following at once.
- Kept marketing in step with inventory.
Next case study
Aerospike →
