Kerri Gaither
← All work

Social

Aerospike

12 months

Global leader in hyperscale data solutions competing against legacy NoSQL databases.

+82%

LinkedIn followers

+109%

Twitter/X followers

41 to 422

Monthly social clicks to the website

82,925 to 406,264

Average monthly Twitter/X reach

What I did

  • Built content and blog strategy around the engineering audience, not generic tech news.
  • Engaged directly with industry thought leaders and named users to earn reshares.
  • Built an employee advocacy program so the sales team could take part in social selling.
  • Ran pre event promotion and on site live posting to lift attendance.
Customer quotes, webinar promotion and technical content in a consistent brand system.

Next case study

Sequoia →

Contact

Kerri Gaither

Have a role or project in mind?

The best way to reach me is email. Location: Maryland, working remotely.

kerri.gaither@gmail.com