Email and newsletter programs
Campaign and newsletter work across events, finance, healthcare and ecommerce.
Open rate on a day of event briefing (43.1% clicked)
Open rate on a bracket release send
Weekly newsletter open rate across eight straight sends
Open rate on a season announcement email
What I did
- Event campaigns for a regional sports tournament: registration drives, bracket releases, day of logistics and thank you sends.
- A weekly newsletter written, designed and sent every week without a missed edition.
- Quarterly newsletters and a broker outreach campaign for a community development lender.
Real emails, real opens
Summer Storm 3v3: Season Announcement
Campaign email, sports and events
A high energy launch email with a clear early bird deadline and one obvious action. Opened by 74% of the list.
Clearinghouse CDFI: Quarterly Newsletter
Newsletter design, financial services
A mission driven quarterly with leadership news, funded project spotlights with at a glance impact stats, and resource highlights, built to be skimmable and credible.
NeuroBehavioral Associates: Monthly Newsletter
Newsletter and email marketing, healthcare
A warm, useful monthly for a neuropsychology practice: practical strategies for families, new blog and podcast features, and a clear appointment call to action.
CaMMVets Media: Year in Review
Newsletter design, media
A visual, thumbnail driven recap pulling a year of video coverage into one scannable email, each clip with its own watch button.
Next case study
Nanohealth therapeutic wearables →
