Leadership and launches · Healthcare
Nanohealth therapeutic wearables
Jul 2016 to Nov 2017
Marketing Manager for a maker of therapeutic cooling wearables for pain relief and menopause symptoms.
2 launches
Two launches on a shoestring budget.
What I did
- Ran market research to establish the company in the marketplace.
- Designed the branding and led the company rebrand.
- Designed the website.
- Led the BeFree / Cool Bolero and Nanopause launches.
- Hand-selected partners for the brand.
- Built the SEO, social media and blogging programs.
- Launched the product on Amazon, optimized the listing and managed the outside Amazon agency.
- Worked with vendors to vet a test audience and record product commercials, including customer reviews and doctor interviews.
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