Telehealth provider, from the inside

What I did

• Hired and led specialists across digital marketing, content creation and design.
• Directed a complete brand redesign: strategy, identity, voice and visual system.
• Launched a new conversion optimized company website alongside the rebrand.
• Rebuilt the paid advertising program and the attribution behind it.
• Owned the annual marketing budget against company goals.
• Ran one content system feeding search, social, email and paid rather than four separate calendars.
• Tied every campaign to booked appointments, not impressions.
• Reported to the executive team in plain language.