Paid ads
ASA College
Private career focused college with campuses in New York City and Hialeah, Florida, in one of the most expensive keyword categories in search.
5.2%
Click through rate
$1.75
Cost per click
350
Prospective student inquiries per week
4:1
Return on investment
What I did
- Targeted high intent searches for associate and bachelor's degree programs.
- Built ad copy around career focused programs, flexible schedules and job placement support.
- Reworked enrollment landing pages to streamline the inquiry process.
- Tuned automated bidding for conversions while holding cost per click down.
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