Paid ads · Healthcare
Great HealthWorks
Health and wellness company behind OmegaXL, a patented all natural supplement sold direct to consumer.
10M
People reached in the target demographic
2.5%
Click through rate
50,000
New customers
3:1
Return on ad spend
What I did
- Focused targeting on adults 45 and over, the group most likely to be managing joint pain.
- Built creative on customer testimonials and education rather than product claims.
- Built a dedicated landing page with one clear call to action.
- Scaled budget to hold reach and frequency high enough to move a considered purchase.
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