Paid ads
Onein100
Online raffle marketplace offering entries to win premium tickets to sports games, concerts and events, a category with real limits on what ads can say.
3,641
Average monthly sales
$10.57
Average cost per sale
498,430
People reached
What I did
- Built campaigns to drive direct ticket sales and subscriptions, not just traffic.
- Used audience insights and geotargeting to put each event in front of the right fan base.
- Created a templated campaign structure so new events could launch and be tested quickly.
- Reviewed the website and conversion funnel to cut drop offs before spend increased.
- Built brand positioning around fandom, which drove organic shares and referrals.
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